1. 010811

    ‘SUPER 8’ ARG letter in my mailbox! Now, let’s see what I can make of the code.

    Got a letter too?

     

     ARG  ARGs  super 8  jj abrams  movies  viral  campaign  physical content  objects  letter 

  2. 111110

    Games for Social Networks: Viral is innovation, with or without brands to back it up

    games4networks:

    “The growth a year ago came from games like FarmVille,” he said, outlining its power to propagate through viral marketing. “But viral growth is over. Future growth is in meaning. What we thought before as social is actually viral. To grow you need real meaning - real-world connection with…

     

     viral  phenomenons  internet  marketing  brands  culture